Guidelines |
THE BASICS Files are usually supplied as Photoshop, but for simple flip images TIFF or JPEG can also be used. Resolution: 300dpi
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Bleed: Please be sure to include a 1/8''bleed (except for 3D images which require 1/8'' bleed on top and bottom and 1 inch
bleed on left and right).
Color: Files should be supplied as CMYK. If they are supplied as RGB there will be a shift in color as they are converted..
Hard Copy: Whenever possible, please provide a hard copy of your artwork for our reference. This helps avoid any possible confusion or delay in
processing your job..
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SOME MORE TIPS
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Avoid very thin lines at they tend to break up and look pixilated underneath the lenticular lens. Text should be at least 12 point San Serif font..
Whenever possible,avoid solid color backgrounds (especially white) and instead use textured backgrounds with color..
Avoid strong contrast between elements of the image that will change. In other words, avoid having elements change from black to white
as this will cause ghosting between the images..
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Animations can either happen as the viewing angle changes left to right or up/down.
The fact is that up/down images simply work better so unless you are using your lenticular as a display piece that people will be walking past,
we recommend up/down animations. This does not affect the artwork supplied. .
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All lenticular images can be classified into two types of effects: 3D and Animation..
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ANIMATION
These can be anything from a flip (an animation that simply changes between Image 1 and Image 2),
a Zoom (an image that gets progressively larger in each frame) to a motion image which animates through a large series of frames.
No need to distinguish between these; they are all animations. .
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Tips For Animated Images
If possible, keep at least the background constant in each image. The more that is the same in each frame, the more clearly the parts
that change will stand out.Less is more! When choosing the number of frames to appear in the image keep in mind that the more frames
that are used, the less clearly you will see each one. This can help with something fluid like a baseball swing but can hurt if the frames are
meant to be completely distinct. Just remember, more frames usually means more ghosting.
3D
These images do not change.
They appear to show depth between the elements of the image and look the same from all viewing angles..
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TIPS FOR 3D IMAGES .
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Image must be supplied as layered Photoshop file with each element of the image on its own completed layer.
The more elements that appear in the image, the more depth information there will be for the viewer. Depth is only relative
between objects so make sure there are enough elements to compare.
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.Add texture to the background layer as this will also create depth
information.
The lenses must run vertically in a 3D image and horizontally in an animating image.
Keep any changing images low contrast. This one is important!
Avoid having any part of the image change from black to white. If you have a black dog walking across a white background,
the black ink from the first frame will not disappear into the white background and you will see the cat at all positions all the time.
Avoid having the parts of the image that are animating contrast in color and when possible keep the foreground lighter than the background. .
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Up/Down works better than Left/Right Its a fact! In lenticular animation, images that animate when tilted up/down work better
than animations that animate left/right. In this case works better means that you will see each frame separated more clearly from every other frame.
Keep text size above 10 point Avoid fine lines and small text. Fine lines will break up under the lens creating a pixelated look
that will render your text unreadable..
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When creating a 3D lenticular, make sure there is texture in each element.Depth only exists relative to another element.
To understand that some element is in front of another element, both elements need to show themselves.
The best way to do this is to make sure that all elements (especially backgrounds) have texture..
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A solid color with no pattern to it does not create
good depth information.
When creating a 3D lenticular, complete each element on a separate layer. Imagine an image featuring a dog in front of a wall.
If we pull that dog forward, you will see around his edges and see the cutout of a dog left in the wall. This is why it is important to complete each layer;
failing to do so leaves a gap when the elements are separated onto different planes..
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In the end, your customer is going to see your message animating
or standing out in 3D and say Wow, cool ..
Thats the point of producing a lenticular: to create excitement and convey a message.
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